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Guangdong Les Plazaar Group——Strengthen the Brand Building & Administrative Management

Author: ZhanChaoZuo
Tutor: ZhangJianBin
School: Jinan University
Course: Business Administration (MBA)
Keywords: Service Marketing Brand Administration
CLC: F719
Type: Master's thesis
Year: 2000
Downloads: 438
Quote: 0
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Abstract


This case includes two parts: the Main Body and the Case Analysis. In the Main Body, those inlbrmation are presented, related with GD Les Plazaar group about the Macro- Environment, Industry Market, Shamian Survey, Corporation Background & Project Ideas, Sub-project Brief Introduction and Total Project Operation Situation etc.. Then I pose the problems of the Decision-making. In the Case Analysis, I apply those knowledge learned form the MBA courses, especially Services Marketing~ Markeflng Management. Strategic and HR Management etc., combining with my working experiences of these years in the Marketing and Administration, focusing on the major problems and analysis. Then put forward a program to strengthen the Brand building & Administrative management meanwhile taking the integration with the differentiation strategy in the services marketing. (i.e. Physical evidence, People & Process)

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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