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The Jianlibao Group's strategic management and marketing strategy research

Author: PangZhuo
Tutor: WangJiJian
School: Guangdong University of Technology
Course: Business management
Keywords: Jianlibao Group Strategic Management Marketing Strategy
CLC: F274;F279.26
Type: Master's thesis
Year: 2000
Downloads: 704
Quote: 2
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Abstract


With the advent of the 21st century and accelerate the process of China's accession to the WTO , the market competition is increasingly fierce. Strategic management , entrepreneurs and scientists increasingly concerned about its feasibility and operability . In this paper, starting from the basic principles and methods of strategic management , the Jianlibao Group's actual situation , for example , the theory and practice , and strive to explore a practical way for the long-term health of the Jianlibao development . The paper is divided into three parts : the first part a brief introduction to the Jianlibao Group the status quo , pointed out that the use of strategic management is a business imperative . The second part from the macro point of view of the strategic management of the the Jianlibao Group's strategic environment , Jianlibao future development goals , direction and strategy , and proposed measures to safeguard the smooth implementation of strategy . The third part of the departure from the microscopic point of view of marketing , according to the the Jianlibao Group's actual case , Jianlibao Group of the specific marketing strategies .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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