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The Dalian Medical Group Marketing Strategy

Author: XiaoGuangRui
Tutor: WangJing
School: Dalian University of Technology
Course: Business Administration
Keywords: Marketing Strategic Research
CLC: F274
Type: Master's thesis
Year: 2000
Downloads: 364
Quote: 0
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Abstract


In recent years , Dalian Medical Group business struggling , there is an urgent need to study and solve the problems of survival and development , in particular, the competition in the operating and development strategies . In this paper, the above problem , the use of market forecasts on principle and Marketing on the theory of market segmentation , target market selection , the basic mode of market competition strategy , market development strategy mode , carried out the following research : analysis of Dalian pharmaceutical company pharmaceutical sales situation, identify the major difficulties encountered in the current and the main problems . 2 on the basis of the research data of 1995-1998 based on the average growth rate forecast law made ??a prediction of the pharmaceutical market in Dalian City , Dalian Medical Group drug sales on the company 's market share quantitative and qualitative analysis , internal and external environmental factors that affect the company's competitive strength are also discussed . 3 Marketing theory , determine the strategic guiding ideology of the the Dalian Pharmaceutical Group Company , the strategic objectives, target markets , and market competition should adopt a strategy and market development strategy . 4 marketing strategies for the the Dalian Pharmaceutical Group Company , the paper also studied and discussed its implementing measures to ensure that the conditions and should be coordinated several relations . This article put forward some useful suggestions to solve the company's survival and development of Dalian Medical Group , made ??a useful attempt to improve the economic efficiency of enterprises .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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