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Dalian Hydraulic Component Factory product portfolio strategy research

Author: SongYongJi
Tutor: LiHong
School: Dalian University of Technology
Course: Business Administration
Keywords: Hydraulic parts Product portfolio strategy Strategies Dalian Product Status Product Strategy Product concept Hydraulic Industrial Market to Environmental analysis
CLC: F279.26
Type: Master's thesis
Year: 2000
Downloads: 122
Quote: 1
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Abstract


With the gradual establishment of the socialist market economy and improvement of the living environment of business has undergone tremendous changes. Improve the competitiveness of enterprises is the survival and development of the main theme . Market competition in the final analysis is the technological competition , technology is the product of this vector to the performance of an enterprise in the fierce market in an invincible position , it is necessary to rely on product technology innovation. Along with China from a planned economy to a market economy gradually transition the general direction of the market from a seller's to a buyer's market gradually . Every business is also consistent system by decades of product production to continuous product updates and upgrades . From product innovation, product portfolio perspective to analyze status of the company's products , combined with the market situation , come up with a viable solution portfolio to guide the operation of enterprises and enhance their competitiveness in the market , is a very practical sense. This paper uses a combination of theory and practice methods, Dalian Hydraulic Component Factory to analyze existing products , combining internal and external market environment for the analysis and competitor product analysis of the status , full demonstration of each product Dalian Hydraulic Component Factory competitiveness and market potential , and then develop a more complete product portfolio strategy . Paper is divided into four parts, the first part is theoretical overview of product strategy , introduces : product concept , product life cycle theory , the product portfolio strategy , portfolio evaluation. The second part is the internal environment analysis, mainly introduces the general situation of Dalian Hydraulic Parts , product status and use of the product project analysis and Boston Matrix Method for Hydraulic Parts products in Dalian general analysis . The third part is the analysis of the external environment , mainly on Chinese hydraulic industry status and development of the industry , hydraulic products demand trends and developments on the host hydraulic products trends. The fourth part is Dalian Hydraulic Component Factory product strategy for research and product strategy to ensure the smooth implementation of the measures .

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