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Agricultural Bank Marketing Strategy

Author: ChenWeiDong
Tutor: SunHangSheng
School: Nanjing Agricultural College
Course: Finance
Keywords: The Agricultural Bank of China Marketing
CLC: F832.3
Type: Master's thesis
Year: 2000
Downloads: 360
Quote: 0
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Abstract


Along with our country抯 socialism market economy systematic perfected step by step, foreign bank spring up in great deal and middle-small share commercial bank growing up, The agricultural Bank of China are facing more and more vigorous economical and competitive circumstance. It抯 vital important to investigate marketing strategy and develop marketing movement and management for survival and development of ABC. This dissertation consists of five sections. In section one , it introduces the theoretic foundation of how ABC developing marketing and mainly analyses marketing theory and the developing process of foreign commercial bank marketing movement. In section two, it partly expounds the necessity of developipg marketing movement of ABC and focuses our analysis on economical and competitive circumstance that ABC is facing. In section three, seven basic composing of ABC抯 marketing strategy is included and analysed. In section four, it expounds ABC抯 object market strategy from fraction market, choosing target market and market orientation by means of analyzing theory. In section five, it analyses the character of financial product, the principle of product exploit and puts forward the direction and means about ABC抯 product innovation according to current ABC抯 products.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks
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