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Attitude Strength effect on the attitude of the background

Author: YuGuangTao
Tutor: QuanChaoLu
School: Shandong Normal University
Course: Basic Psychology
Keywords: Attitude Attitude Strength Attitude says a stable structure Construction of said current attitudes Attitude background effects
CLC: B842.9
Type: Master's thesis
Year: 2001
Downloads: 297
Quote: 7
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Abstract

Attitude has always been an important area of ??social psychology, social psychologists have always thought that attitude is an individual to an object, for others, social events, positive or negative ways to respond to persistent tendencies. This evaluation of cognitive representation in the form of human memory, and once the object will appear to directly activate, make attitude response. And recent studies have shown that attitudes are significantly based on the current time or accessible information in a situational build, the main effect of the evidence comes from the attitude background. Attitude background effect refers to the attitude of the individual reaction by the attitude of the object in which the impact of the background, these backgrounds including environmental, the former question or previous mental activity, and the background of the entry of the target term relevance and the time interval between the decision background effect level. Most psychologists with accessibility assumptions about beliefs to explain the attitude of background effects may occur resulting in a memory presents background information about the accessibility of some changes so that certain information on the objects involved are particularly vulnerable to the attitude of integration, resulting in attitude shift reaction. Attitude background effect strongly supports the attitude of the current building, said while the current building is easier to say that people adapt to the environment with the flexibility to reach agreement. But the attitude is not one of the purposes unstable results, some theorists assume the attitude Attitude Strength adjust the size of the background effects occur, in order to integrate with the current construction of a stable structure attitude contradiction between. They believe that those who have the strength-related features (such as a high level of accessibility, the importance of internal consistency, extreme, certainly, tension, a lot of knowledge and a low contradictory) took the attitude and stable against persuasion and convince more stubborn. The attitude of those who lack these qualities weak, prone to background effects. However, in this particular study, the experimental results of assumptions is quite confusing, did not confirm only weakly attitude attitude rather than any significant strong background effect. Lavine (1998) that the experiment failed largely due to the effect of attitude strength measurement is too low, adjust the background effects of the phenomenon of attitude strength only when attitude strength is a comprehensive multi-dimensional manner metric appears this regulation, and in their own experiments confirmed this hypothesis. This study followed previous research continues to validate the attitude Attitude Strength adjust the size of the background effects occur assumption, and this adjustment mechanism to make tentative explanation. Experiment a background of the project continue to follow the effect of attitude experimental paradigm to study effects of attitude strength on the attitude background appear regulation of the size effect. Experiments conducted in two phases, first complete the questionnaire attitude strength, on the basis of the separation of strong and weak attitude group attitudes group, three weeks after the background effect experiments using two (background titer: positive / negative) × 2 (attitude strength : strong / weak) between-subjects design. Applied Cognitive Psychology Experiment II some of the conclusions and methods, the use of two (background titer: positive / negative) × 2 (processing level: high / low) × 2 (Attitude Strength: strong / weak) between-subjects design. Compared with the first experiment, the experimental application of a simple background two forms of cognitive operations in representations background material presented in a way, because the indicator variable instead of using semantic analysis scale projects over the past one-dimensional scale or only approve or not to answer the two Select the program with the experimental one. In order to examine the attitude of different processing levels intensity on attitude change in the regulation of the background effects, thereby further Attitude Strength effect on attitude background vector 11 explore research background effects emerging mechanisms. Lacey a high H grades six classes of 270 students participated in the study. From the results of this study and previous studies we can conclude that: l, attitude attitude background effects occur intensity adjustment size, strong attitude does not appear significant background effects, weak attitude background of any significant effect. 2. Attitude Attitude Strength adjust the degree of background effects in different processing levels have different performance, the higher the level of processing, this regulation is more obvious. 3 - attitude both stable structure, there unstable structure, the basic attitude of intensity in the two extremes on the continuum states, strong attitude is stable, easy to change, weak attitude to show flexibility, with the scene changes changed. This study will help people understand the degree of background effects occur nervous mechanisms, as well as background effects occur attitude intensity adjustment mechanism size, so as to polls, values ??education provides a theoretical basis.

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