Dissertation > Excellent graduate degree dissertation topics show

Market-oriented exploration of China's media industry ( newspaper )

Author: ZhouWeiDong
Tutor: LuoZuo
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Newspaper Media industry Product Management Capital management WTO accession
CLC: G219.2
Type: Master's thesis
Year: 2002
Downloads: 225
Quote: 1
Read: Download Dissertation

Abstract


This article from four aspects of the newspaper market process analysis, in order to turn into an overview of our newspaper and other related media industry market, while some of the problems faced in the process of market-oriented to make relevant Analysis. A. Market the process of development of the domestic newspaper market in the course of the Newspaper roughly experienced three stages: a variety of operating stage, the newspaper group phase of the operation and capital operation phase, from a broad point of view, our newspaper was started in the 1980s the development of the tertiary industry, a variety of business, opened the door of the newspaper market. The newspaper market process is accompanied by the formation of the newspaper industry, and established itself as the dominant position of market operators developed. II. Market-oriented newspaper product management, market-oriented newspaper products business since the late eighties into the competition in the market-oriented development today has been initially formed on the competitive landscape in the newspaper market. The analyzes in this article from the newspaper product features, analysis of the operating characteristics of newspaper products, at the same time to examine the status of newspaper product management, problems, and trend analysis of product business development. III. Newspaper capital market business newspaper and other related media industry is a special industry status in China, so many people believe that the media is 20 years of China's reform and opening up the last one can produce windfall areas, high return attract investors quick access. On the other hand, in today's newspaper industry development is an economy of scale morphology Newspapers require significant capital investment. Capital and newspaper bidirectional demand determines the newspaper industry and the integration of the capital markets, decided Newspaper Group's development model should be a by means of capital markets, the export-oriented development strategy. IV. The impact of WTO on China's newspaper market in the process of China's accession to the World Trade Organization is the impact of the media industry more changes in the environment of the industry, the media industry will face a new living environment. Chinese media have to continue to adapt to the new environment, a new change. Analysis of the course of development and the characteristics of the Spanish Newspaper Group, to understand the development of the World Association of Newspapers trends, and the Newspaper in the business in the next few years, the response measures may be taken in the mechanism.

Related Dissertations

  1. Comparative Study on Language Used in the News Headlines in Newspaper of Guangzhou and Hong Kong,G213
  2. Path of development of contemporary Chinese car magazine and Countermeasures,G239.2
  3. Capital operation for mobile TV media role and position of Analysis,G220
  4. Transformation of the Traditional Newspaper Industry the Way the Whole Media,G219.2
  5. Bank of China, Gansu Branch of Economic Capital Management,F832.2
  6. Research on Humanistic Care of Public Crisis Report of Party Newspaper,G212
  7. New Situation and Cultural Mission of Chinese Citynewspaper Supplement,G213
  8. Emergencies in the Strategy of the Newspaper Media Interaction,G212
  9. An electronic newspaper distribution system design and implementation,TP311.52
  10. China's current data usage newspaper Financial News Analysis,G212
  11. Newspapers, websites and mobile terminal charging mode analysis,G206
  12. Our financial newspaper brand management strategy study,G216.3-F
  13. Shanghai World Expo , \,F713.8
  14. Chinese fast food brand management in the European market study,F719.3
  15. To guide the Fund to Venture Entrepreneur under investment management team Selection and Evaluation of research,F224
  16. From the analysis of the text and audience factors Finance Media brand new building,G219.2-F
  17. Think of Humane Care of Party Organs,G216.3
  18. English Newspaper Reading Critical Discourse Analysis,H313
  19. A Study of Management Reform of Party Newspapers in Omnimedia Era,G211
  20. A Comparative Study of the Characteristics of the Language Used in Chinese and Korean Newspaper Headlines,G213
  21. Research on the Public Opinion in Ming Dynasty,K248

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
© 2012 www.DissertationTopic.Net  Mobile