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After the reforms, the rapid development of China’s media industry to obtain, as remarkable a "sunrise industry", the media institutions in the fierce market competition in the development and growth, economic strength, and improve the management level. Meanwhile, as China’s media industry, the acceleration of the process, leveraging the media capital market, the stock market, a group of media companies landed in the capital market, listed in Shanghai and Shenzhen stock exchanges, and gradually formed a capital market, "the media sector". Media Capital Management has become an important practical significance and forward-looking issues.Media industry in China to further deepen the reform of the context of internal governance mechanisms, as the media industry is relatively standardized media company, its operating performance how? What issues still exist? In this paper, the modern enterprise capital operation, the basic theory, basic methods and analytical tools of the media in recent years, the financial index of listed companies were analyzed, from the media listed company growth, profitability, solvency, financial structure and other key index start, compared to empirical data, horizontal way of comparison, analysis of listed companies in capital operation media problems in the process, the study found, listed company after the listing our media generally operate in good condition, with good growth, profitability strong, strong solvency most companies, less financial risk. However, the media listed company operating performance to be improved, the lower the efficiency of funds, failing to make use of financial leverage for capital operation.This research is listed on the media analysis and evaluation of operational performance for media companies to increase already on the market to improve the efficiency of capital operation, will benefit. Meanwhile, many eager to walk the red carpet of the media listed companies, also has some reference and reference value.
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