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China 's oil market and the competitive strategy of the Corps Petroleum Limited

Author: LiBing
Tutor: MaChunGuang
School: University of Foreign Trade and Economic
Course: Business Administration
Keywords: Oil market Competitive Strategy
CLC: F426.22
Type: Master's thesis
Year: 2002
Downloads: 117
Quote: 0
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Abstract


Oil as the world's major energy plays an important role in national economic development . After joining the WTO , China's oil market will undergo profound changes. This thesis from the following five sections were studied and discussed. The first chapter of a preliminary analysis of the structure of the oil market in China . The oil market determine the characteristics of the oil industry , not only in China, but also in the international high degree of concentration of monopoly industries . After joining the WTO , the oil industry is subject to one of the hardest hit areas of focus . Large foreign oil companies to seize the country 's oil market . The second chapter provides a brief introduction on the the Corps oil industry and the Corps Petroleum Limited . The Corps is a special organization of the military and political level one the country seven refined oil special oil one of the units . The main the Corps oil industry oil product sales , with a relatively closed and independent characteristics . Since the the Corps oil industry started late , there is a serious loss of market , competition is inadequate , inefficient allocation of resources . Chapter III Corps Petroleum Limited development strategy. According to the Corps Petroleum Limited and market competition , the company may take the diversified development strategy , strategic alliance strategy , and integration of business strategy . Chapter IV Corps Petroleum Limited competition strategy. The company mainly take cost leadership strategy , mergers and acquisitions strategy , pricing strategy and brand strategy . The fifth chapter is the implementation and control of competitive strategy . Mainly organized structure adjustment , improve the incentives and strategic control three aspects . After joining the WTO , China's petroleum market competition will become increasingly fierce , foreign oil companies involved in the domestic oil market, the competition is a general trend , the the Corps refined oil market will also face significant competitive pressure . Corps Petroleum Limited only to seize the current favorable opportunity , in accordance with the requirements of the market economy , the implementation of good business development strategy and competitive strategy , efforts to improve the core competitiveness of enterprises , to meet user demand for oil products in order to compete in the future in a good position .

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