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In this paper, the modern marketing theory as the basis for the development of the global steel industry and the latest developments in the background, the analysis of the Chinese steel industry status and development trends in Wuhan as specific examples, the use of modern scientific methods of analysis and research tool, By WISCO product characteristics and market environment as well as the characteristics of China's steel industry, strategic review and internal analysis, proposed regional sales companies WISCO complete marketing system and management control system. In the marketing concept and marketing strategy, the paper currently the most advanced theories to describe, analyze and synthesize, analyze the marketing concept of large-scale iron and steel enterprises have experienced four stages to the characteristics of China's steel industry need identified five kind of marketing idea, through large-scale iron and steel enterprises competitive situation analysis, marketing strategy established the Wuhan Iron and Steel. Analysis of the evolution of the marketing concept, combined with changes in WISCO marketing organization, the use of the regional market today advanced marketing theory, the Wuhan Iron and Steel Company, analyzed the area. In the advanced marketing concepts, marketing theory under the guidance of the development of the marketing channels were analyzed under the conditions for steel products through marketing channels analysis, proposed WISCO regional sales companies marketing system: direct supply, engineering, reliable agent \Since the steel company's marketing has just started, in the establishment of a regional company's marketing system, in order to ensure the normal operation of its system, this paper presents the characteristics of regional companies to effectively manage the regional companies six elements: regional director of management, sales force building, channel management, customer management, process management and results-based management. And the establishment of a complete performance appraisal system, this paper WISCO as specific examples, both theoretical analysis, a review of macro and micro historical evolution, but also the author of the theory of specific marketing experience summary, as well as prospective research. Its main innovations are: made of large steel companies new marketing ideas, creative use of strategic management methods and tools to build a marketing strategy system WISCO, Wuhan Iron and Steel proposed and established a regional sales Southwest Jiaotong University Graduate Thesis No. * page's \Above all for the country's large steel enterprise marketing management theory and practice to provide reference. Marketing content contained is a profound, limited to the level of China's steel marketing field and is still in start-up and exploratory stage, there are still a lot of paper to further explore and enrich future needs of the Department, such as the \fusion of the international market and so on.
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