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In the new environment of China's accession to the WTO , with the further opening up of the domestic market , China's oil industry faces opportunities and threats coexist . Sinopec 's oil industry as the main force of domestic oil , compared with the well-known international companies , despite significant gaps in terms of production, R \u0026 D and sales , but also has its own characteristics and advantages , as long as they can adapt to environmental changes , and work out development measures , make the proper adjustments , still a place in the future competition . Paper from the viewpoint of Sinopec oil industry , the competitive environment faced by China 's oil industry after joining the WTO , by referring to the large amount of data , analysis of the development of China and the world oil industry in the Chinese market level analyzes several major competitors situation , at the same time the application of the elements of competitiveness analysis from eight aspects of the organizational structure, production, R \u0026 D , a detailed analysis of the competitiveness of Sinopec oil industry , and finally together, Sinopec oil industry SWOT analysis . Determined based on the analysis , the use of strategic management and marketing theory to explore Sinopec lubricants industry is facing a new environment of the WTO should take some coping strategies , including strategic objectives , strategic mode is selected , take the \and strengthening marketing capabilities and strategic focus , such as organizational restructuring , production systems , marketing systems , human resources strategy , including the implementation of safeguards . I hope the development of the accession to the WTO Sinopec oil industry and even China's oil industry has a certain practical significance .
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