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Research on the Developing Strategy & Programming of CA Motor Ltd.

Author: LiChu
Tutor: LiuWei
School: Chongqing University
Course: Business Administration
Keywords: Strategic Management Car Development strategy Internal and external factors
CLC: F279.26
Type: Master's thesis
Year: 2004
Downloads: 617
Quote: 5
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Abstract


This thesis describes the strategic management theory: the concept of strategic management, the origins and characteristics of the corporate strategic management, corporate strategic management significance, and briefly describes some analytical methods in the development of enterprise development strategies. On the the necessity basis of clear corporate development strategy research, put forward the strategic management process model to Chang'an Company Development Strategic Planning. First Chang'an task statement pointed out that the enterprises are mainly engaged in automobile development, production and sales. Then discussed and predicted external environmental factors on the development of enterprises in the domestic macroeconomic environment: the growth of the national economy will maintain a steady speed up the trend, the country will have the strategic adjustment of economic structure, promote the overall economic development of the accelerated process of urbanization consumer confidence brought about by the steady growth of residents' income has continued to improve, the state has adopted policies to encourage the development of the automotive industry, such as; analysis environment for development in the automotive industry, the automotive industry status quo, demand forecast. On this basis, roughly the opportunities and threats faced by the enterprise development. From the overall competitiveness of enterprises, human resource situation, the production capacity, computer information systems application level, financial condition and other aspects of the company's internal environmental factors, key internal strengths and weaknesses of the enterprise development, and the use of IFE matrix Analysis: Overall, the the Changan company advantages outweigh weaknesses. Clear Changan companies face the opportunities and threats, on the basis of the strengths and weaknesses of the competition, through the establishment of the SWOT matrix and the BCG matrix Chang'an Company shall select dilated overall strategy: the construction of the three bases, the completion of the strategic layout; product structure The main changes from micro-cars to sedans; strengthen strategic cooperation with Ford; improve the self-development capacity. And put forward a clear the phased development goals: the 2005 production and sales of more than 500,000 automobile sales revenue of 250 billion yuan; 2010, production and sales of the car more than 1 million, more than 60 billion yuan of sales revenue; 2020, production and sales of automotive 200-300 million units, sales revenue of over 120 billion yuan. Discusses the premise of the overall strategy to achieve the objective elements of the enterprise development strategic planning, technology and human resources development strategy planning, marketing development strategy planning, investment and financing development strategy planning.

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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