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A Study of Shenyang-honored Packaging Design and Innovation of the Continuation of Traditional Culture

Author: MaJiaBo
Tutor: LeiGuang
School: Shenyang University of Technology
Course: Art of Design
Keywords: Shenyang old Packaging design Brand building Culture
CLC: J524.2
Type: Master's thesis
Year: 2010
Downloads: 158
Quote: 2
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Abstract


The packaging goods silent salesman for the display of goods , transportation, marketing has a major role . The old packaging as a regional representative of the times presented in front of the world , how to continue in the new era of cultural property in the old packaging and how to update its design is the scope of this paper . Modern Packaging Design is a design discipline -based culture , oriented to the needs of people , so explore the old packaging is necessary to start talking about their cultural values ??, the performance of the product itself has traditional culture and corporate culture . How this culture refining , sublimation , and packaging of old soul in the old packaging design urgent problem . Shenyang old product is developed based on the special geographical and cultural Shenyang , Shenyang old packaging design , inheritance and development of such geographical features is the main problem of this paper to explore . Packaging in addition to regional time and space , but also consider how to do a good job in the new era of cultural inherit and carry forward the relationship , as well as taking into account the mode of the market economy , the rise of the concept of branded consumer . In the new era Shenyang old packaging tourism products, by the recognition of young people and older people is also a need to examine the problem at the same time . Therefore, this paper aims to Shenyang old and famous commodity packaging in the brand concept spread , the design elements of the re- deconstruction , packaging design era of sexual and other conduct analysis combing elaborate traditional culture , the importance of the spirit of the age , brand building in Shenyang old goods packaging the sex . How to react and Shenyang old packaging in the era of personalized prospects .

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