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A Research on Dynamic Logo Design

Author: WangCheng
Tutor: WangTianMing
School: Hunan University
Course: Art of Design
Keywords: Mark Dynamic logo Logo Design Dynamic Graphics
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 207
Quote: 1
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Abstract


In the early 1990s, with the computer and Internet application and popularity, many designers began to try making logo design breakthrough in the past when the usual design forms and practices, in order to sign on the visual experience in a variety of shapes dynamic behavior between elements. Two-dimensional dynamic logo is a graphical graphical design will still dynamic graphic elements into a sign form. The dynamic multimedia logo is in traditional graphic elements into the \Dynamic logo design manifested signs on different occasions and the media is no longer a single fixed shape and colors exist, but let it through the use of synesthesia pattern generation \on the human visual and psychological impact of some kind of intuition. Dynamic Graphics exists in 2D, 3D and digital graphics. Plane motion graphics main use of the \general two-dimensional elements of the manifestations, the rich spatial visual language used in the two-dimensional plane graph, let it form a spatial illusion and contradictions, it is distinctive, lively and interesting; digital motion graphics primarily in multimedia technology the image of the media in their digital motion graphics as a basic pixel units into which a variety of information processing, display, and communicate. Dynamic graphic logo design of \\The dynamic graphic image, mainly through randomly generated digital information media and motion graphics. When a flag certain design elements, through its changing shape, color, turned out to be demonstrated, this flag will have a new meaning to the original expression richer and deepened. The use of multimedia digital technology dynamic logo, change its color, graphic changes, material changes in the design elements. Dynamic logo design will become the digital era logo design new trend.

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