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The art of seal used in the research of contemporary logo design

Author: WangPeng
Tutor: YangYe
School: Shenyang Normal
Course: Fine Arts
Keywords: The seal Logo design Traditional culture Visual symbols
CLC: J524.4
Type: Master's thesis
Year: 2013
Downloads: 1
Quote: 0
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Current Chinese seal in graphic design is paid more attention at home and abroad, and it is used in various industries. Chinese seal design pays more attention to the organic integration of "cultural appreciation" and "nationalism". This can cause people’s thoughts on the return of the echo and cultural awareness. Chinese seal can make the plane design richer and highlight its national culture connotation.China’s design is bound to have a Chinese style. Seal as a kind of Chinese traditional elements, it is a kind of symbolic image in visual graphic design. It is also the cultural symbol in Chinese tradition. Its application in the graphic design has strong vitality. At the same time, Chinese seal as the constitute elements of calligraphy and painting works, it provides a rich form of language for the plane design performance. Seals can have the effect that make the finishing point in the plane design.We have a long history of five thousand years in our country. With the change and development in the long-term historical, the ancient and rich traditional culture has been passed down. These are our precious wealth. The traditional culture is rich in content and has broad scope. The heritage and development of Chinese seal art is just one branch in the field of Chinese traditional culture. But it is also has its function and meaning. Art of Chinese seal still plays an important role in the field of modern art. It is inspiring Chinese logo design and also ushered in the design of Chinese style.Seal and marks belong to practical art. In today’s society, the role and the value of marks has been recognized by people. In our country, some national companies or manufacturers also pay more and more attention to the ethnic element to improve the enterprise culture and the brand consciousness. The seal and modern visual aesthetic integrates. This logo design conforms to the enterprise demand. It can show the national characteristic.

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