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The Intrepretation of the Creative Thinking with Semantics of Visual Forms

Author: YuJiaJia
Tutor: YiYanBo
School: Harbin University of Science and Technology
Course: Art of Design
Keywords: Innovative thinking Visual Communication Visual perception Visual form Creative Design
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 190
Quote: 0
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Abstract


Throughout the status quo of China's visual communication design, in advertising design, book binding or packaging design are difficult to satisfactory, most of the works of the beaten path, lack of innovation, it is a far cry from the design level with the United States and Europe. Why is there such a situation, the real reason for this result is it? I think the the design lag because lag of design talent and design talent lag is to design education lags behind. Because of this backward, easily lead to relatively narrow our designers design ideas. Faced with this design condition, as designers, we feel more and more the importance of training their own design thinking and creative ability. The design thinking creative way of thinking curriculum design, research, development and effective training system, compared with the Chinese traditional mode of thinking, the training emphasis on cultivating new designers, three-dimensional, multi-dimensional way of thinking. Inspired by the designer's imagination, stimulate the designer of the original, completely abandon the design community and thousands of people face, one size fits all \When the culture designer at the same time we use a new mode of thinking, you should also consider the possible difficulties in the creative process, especially in the design works for an accurate grasp of the elements of visual form. Lack of accurate knowledge of the visual form, ignoring the visual form of a combination of creative thinking, easily lead designer in the design of the works lack the ability to accurately express design intent. Visual form an important part of the art of modern design, it has its own form of features and configuration features. Personality characteristics of visual perception in visual form elements through design thinking and creative stage training and research the relationship between the two in-depth analysis. By the method of thinking, the analysis of the conditions, characteristics and mode of thinking, explore design thinking creative mode configuration features for visual form, demonstration only designers to design unique design pieces in order to cultivate creative thinking training scientific method. Article also explores a variety of visual forms of modern scientific ideas and creative thinking, through its visual form and structure of interdependence, coordination, mutual transformation constitutes a relationship, and tap the potential of the designer's thinking, pioneering designer spatial imagination and stimulate their thinking spark of inspiration, to establish a new perspective in the field of visual communication design and create a vast visual world, and to cultivate their creative designs with a modern concept, to show self-personality, to meet the needs of a modern society personalized design, design a wide range of needs.

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