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The Investigation of CQTV-6

Author: YangLiu
Tutor: YuJi
School: Southwestern University
Course: Film Studies
Keywords: TV system Channel Specialization Zhibofenli Programming TV Column
CLC: G229.27
Type: Master's thesis
Year: 2006
Downloads: 123
Quote: 2
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Abstract


In our country the television industry reform, such as channel specialization and Zhibofenli trend, Chongqing, Chongqing Television six television channels as the pilot reform , draw media attention to the company implemented a corporate system of self-financing , and truly take the road of market operation . As the reform of experimental fields , Chongqing TV six channels in development shows the pros and cons , pros and cons of acquired experience and so on Chongqing TV and the whole Chinese television industry development model have a reference ; to his conduct in-depth case research and analysis is very valuable. Dissertation research ideas from the \Chongqing TV six channels form the background ; media attention then the nature of the company , business strategy , internal management, scope of business is described in detail ; reintroduction program emphasis on six channels existing configuration and program scheduling and lock them several brands column for sampling and analysis ; Finally Chongqing TV Channel 6 operations, prospects for comprehensive evaluation, summed up his experience of the pros and cons . Thesis is divided into five chapters , the first chapter of Chongqing TV six channels form the background ; Chapter six channels of Chongqing TV channels operating mechanism ; Chapter III Chongqing Television six channels of programming configuration and scheduling ; fourth chapter is Chongqing TV Channel 6 column sampling and analysis ; Chapter six channels of Chongqing TV experience gains and losses .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China > Local radio and television career
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