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Interpretation of Chinese TV Marriage Program under the Influence of Consumer Culture

Author: YinYanBin
Tutor: XiangZhongPing
School: Zhejiang Normal University
Course: Radio and television Art
Keywords: Consumer culture Marriage progrma Localization
CLC: G222.3
Type: Master's thesis
Year: 2011
Downloads: 52
Quote: 0
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Abstract


Quiet marriage programs in more than a decade later, major television networks have launched a new round of blind date tide.Marriage program can be said to appeal to human emotional response. Marriage careful analysis of the television program text, not difficult to find a program element embodied many characteristics, such as:the mode of the game in text form, voyeurism and Carnival, etc., are all clear to the characteristics of such programs, consumer culture.However, this type of prosperity and development program behind the vulgarization of the content, hower homogeneous problems can not be ignored. They are a serious impediment to the marriage program development, causing the media questioned the researchers and the general audience.This article first analyzes consumer society and consumer culture from the form to start the mass media and described the relationship between consumer culture. The basic features of consumer culture is the symbol of harmony with the goods; no depth of experience pleasure; commercialized the integration of cultural production, etc. functions. Another paper at this stage in the analysis of the environmental characteristics of Chinese consumer culture. Fashion marriage programs have emotional consumption, consumer culture, consumption and other characteristics of the body. Concerned about the rise and development, and reveals the programs embodied in the marriage humane care, life, relaxation and self-regulation in areas such as the relevance and value to reflect the existence of chronic illness. Marriage programs for the existence of moral or ethical controversy and vulgarization of the tendency of program content, promoting the good and the beautiful made to actively guide the correct values and love and marriage, emphasizing service and sense of audience awareness. For the location ambiguity, lack of innovation in form and content similar problems, the proposed localization in the development of innovative ideas under the promotion of Chinese traditional culture and values to create advanced age. Breakthrough in the implementation of differentiation, with particular emphasis on form and content of programs of innovation. The implementation of the brand of industry practice and operation of television programs, as a marriage programs for sustainable development.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business > Program production
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