Dissertation > Excellent graduate degree dissertation topics show

With supermarket own brand preferences empirical study consumer behavior

Author: CongHui
Tutor: HouTieShan
School: Dalian University of Technology
Course: Business management
Keywords: Supermarket own brand Consumer characteristics Demographic factors Information gathering Psychological characteristics Mood
CLC: F713.55
Type: Master's thesis
Year: 2005
Downloads: 817
Quote: 5
Read: Download Dissertation

Abstract


In recent years, an increasingly smooth sales channels in the case , the rise of large supermarket retailers to develop its own brand of the wave. With the upgrade the level of consumer culture and consumer awareness of its own brand products get more and more recognized by consumers. However, buying supermarket own- brand goods to consumers what kind of features, with supermarket own brand preferences and non- supermarket own brand preferences of consumers whether there are significant differences in these problems is not clear. Foreign findings of discrepancy, the domestic research involves the addition of theoretical aspects , empirical research much. Based on the characteristics of its own brand and the consumer on the basis of relevant literature , using empirical methods with supermarket own brand preferences of consumers characteristics were studied . Article first discusses the current level of development of the supermarket own brand , develop its own brand by analyzing the type of supermarket , survey consumer awareness level of own-brand goods , and the development status of foreign control , come to our country is currently in its own brand early stage of development of the conclusions. Secondly, in the review of existing research based on the hypothesis of this study , namely its own brand preferences and non- branded consumer demographics , information gathering behavioral, emotional , and psychological factors, the level of statistical significant difference . Again, the design of the questionnaire , the implementation of research on the 444 valid questionnaires for statistical analysis, t-test and F test , partially validated the hypothesis . The results show that our consumers lack awareness of own-brand goods , has not yet formed a typical private-label goods , consumer groups , so this type of product has great development space.

Related Dissertations

  1. The Research on Planing of Children’s Books Based on Child Development Psychology,B844.1
  2. Children digital publications interaction design research,J524
  3. The Research on the Space Orgnization of Lingering Garden Based on the Visual Sensation,TU986.1
  4. Epidemiological Survey of Mental Disorders in Urban and Rural Areas of Guangzhou,R181.3
  5. ECFTA Global Business Data Information Acquisition System Design and Implementation,TP274.2
  6. Night Landscape Design urban settlements,TU984.12
  7. A Study of the Urban Planning for Life Service Facilities in Kumamoto City,TU984
  8. The Sympathy of the Spirit and the Landscape Environment,TU986
  9. A Study on Life Characteristics and Psychological Characteristics of Otaku College Students--Compare with Normal College Students,G645.5
  10. Conceptual Analysis in Wittgenstein’s Later Philosophy of Psychology,B521
  11. A Study of Liang Qichao’s Poetry and Ci-poems,I207.25
  12. High school language teaching poetry natural imagery interpretation,G633.3
  13. Contemplation Vientiane - Chinese Classical Gardens aesthetic realm,TU986.1
  14. Modern urban residences waterscape Artistic Conception,TU984.12
  15. Figaro \,J832
  16. Meditation Training on emotion experience and emotional impact of susceptibility,B844.2
  17. Research on Gao Hui Min about His Artistic Conception of the Chinese Paintings of Flowers and Birds,J212
  18. Investigation of the Relationship Between the Trend of Psychological Characteristic of Recruits and Economic Factors,B844.2
  19. The rhythm of poetry reading,G633.3
  20. \,D922.52
  21. A Study of Interpersonal Meaning in English Commercial Editorials,H315

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Business psychology, psychology of the market
© 2012 www.DissertationTopic.Net  Mobile