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Since the 1980s , due to the global economic integration and enterprise fierce competition , relationship marketing by Western scholars and entrepreneurs increasingly widespread concern . Relationship marketing emphasizes enterprises to establish a good and stable partnership , the pursuit of the interests of its stakeholders to maximize long-term financial performance for the enterprise , business marketing into the 21st century one of the guiding ideology . This paper uses a combination of theory and practical method using examples analysis, first of Western theories about the relationship marketing for a detailed exposition of relationship marketing clarified the background, meaning , the main features of the composition and three levels of core markets , discusses the implementation of relationship marketing business necessity and cultural applicability , and thus combines National Enterprise management Innovation examination Committee Office , China enterprise Confederation and the National Commission for the Modernization management edited and published the sixth , seventh, eighth , ninth and tenth . \level enterprise management innovation set \implementation of the current situation and problems of relationship marketing , put forward some suggestions and countermeasures, and draw some conclusions , in order to implement relationship marketing for Chinese enterprises to provide a reference and guidance.
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