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The Research on the Automated Trade Theory and Method Based on Agent in the e-Marketplace

Author: JinLin
Tutor: HeJianMin
School: Hefei University of Technology
Course: Business management
Keywords: e-Marketplace Fuzzy Logic Automated negotiation Agent Negotiation Strategies
CLC: F713.36
Type: Master's thesis
Year: 2005
Downloads: 103
Quote: 0
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Abstract


The rapid development of Internet has promoted the forming of e-marketplace and changed the traditional business model, and it also has brought great changes and deepened influences in all kinds of aspects of our society. The e-marketplace not only boosts the online trading growth increasingly,but also accelerates speed of goods exchange and greatly facilitates both the buyer and the seller.Now, how to improve the efficiency of e-marketplace and reduce the cost of trade becomes the problem deserving of study. The paper analyses the related problems of e-marketplace theories and solutions , and gives emphasis to discuss the forming process of automated negotiation mechanism about two sides and multi-issues in theory, so we can find out a automated trade matching system with high efficiency and low cost.In theory, the paper constructs an e-marketplace negotiation model with learning ability by applying fuzzy logic, utility function and a preference learning rule and integrating with issue-trading strategies in finding mutually-agreed contracts.It also elaborately discusses the concession strategies of negotiation issues in the qualitative and quantitative ways. In methodology, the paper establishes a negotiation mechanism which can improve both the automated processing flow and the automated trade by using agent technology, and the whole framework of an e-marketplace automated trade is finally built up. At the same time, through the research on the match mechanism of an e-marketplace, it can match buyers and sellers based on the similarity degree of their proposals ,then launches its negotiation in the environment of multi-buyers and sellers, which further enhances the trade efficiency . The research on automated trade theory and method based on Agent will contribute values to the e-marketplace development theoretically and practically.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
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