Dissertation > Excellent graduate degree dissertation topics show

The Brand Extension Operating Mode and Mistake Elusion

Author: WangYi
Tutor: TangYuSheng
School: Guangxi University
Course: Business Administration
Keywords: Brand extension Mode of operation Miss Avoid
CLC: F273.2
Type: Master's thesis
Year: 2005
Downloads: 538
Quote: 3
Read: Download Dissertation

Abstract


In the increasingly fierce market competition , many enterprises have recognized the importance of brand competition , many businesses in the ordinary course of business , their brand building and maintenance on an important position . Became corporate issues to consider in marketing to build a successful brand , how to further develop the brand equity . The brand extension is the company to maintain or expand market share in a development strategy through the use of its brand equity . However , brand extension is a double-edged sword , and blind brand extension will not help in the promotion of a new product or business , and may even harm the original brand assets . In recent years, many brand-name enterprises take advantage of the brand-name assets integrate resources to embark on the path of diversified business through brand extension . In this context , the exploration and study of brand extension circumvention of the mode of operation and their mistakes have important practical significance . Background and course of development from the introduction of brand building and brand extension , pointed out the significance of the brand extension strategy . The general mode of operation of the corporate brand extension , a brand extension of the conditions for the analysis of the enterprise . Affecting corporate brand extension strategy success factors in subsequent sections , detailed analysis , pointed out the mistakes and pitfalls of brand extension , proposed workaround , how to use the brand extension strategy to provide a useful reference for enterprises . Finally , through the use of the general principles of the brand extension analysis of the Wuliangye brand extension mistakes , ideas and strategies proposed to solve the problem .

Related Dissertations

  1. Optimal Strategy of Two Games on Discrete Space,O242.1
  2. Media convergence Perspective Development of network television,F49
  3. Research on the Business Modeand Performance Evaluation of China’s Microloan Companies,F832.4
  4. The Research about the Operation and the Practice of Chinese E-Governance,G206.3
  5. Analysis of the context of advertising discourse from the Cognitive Pragmatics learn angle,H052
  6. Study on Accuracy of Pedicle Guide Wire Placement in the Lumbar Spine by MISS Robot with Manipulator Axial Position Guiding,R687.3
  7. A Study on Moral Hazard Aversion in the Social Medical Insurance Based on Incentive Scheme,F842.6
  8. Study on Moral Hazard in New Rural Cooperatives Medical System,R197.1
  9. Visual Image Design of Education Brand,J53
  10. Study of the World Union Properties’ Brand Extension Tactic Under the National Expansion Strategy of China,F293.3
  11. Research on Evaluation System of Chinese Household Appliance Brand Extension,F426.6
  12. Research on the Efficiency of Brand Extension of Telecom Industry,F626
  13. Study on the Brand Strategy of DT Company,F273.2
  14. Based on customer loyalty brand extension study,F273.2
  15. Study on the Impact of Brand Strength on Brand Extension Boundary,F273.2
  16. Research on Consumer Behavior Mode of Brand Extension,F273.2
  17. Green Factors on the Impact of Brand Extension Evaluation,F205
  18. Brand Extension under Internet Environment: an Exploratory Research on E-portals,F273.2
  19. Jiangxi Mobile Shenzhouxing \,F626
  20. Brand extension strategy and corporate diversification Strategic Choice,F273.2
  21. Study on Brand Extending Strategy of Guangzhouhonda,F426.471

CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
© 2012 www.DissertationTopic.Net  Mobile