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China is a country known for its \Reform and opening up of the rapid economic take-off, steady growth in the income of urban and rural residents and tourism, business is booming for the food and beverage industry continues to boom the strongman economic and market infrastructure . China 's food and beverage market in 2003 operating income of up to 606 billion yuan , the fast food industry turnover accounted for 1/3, has exceeded 200 billion yuan , chain outlets exceeded 1 million turnover speed of more than 20% of the average annual growth , a support important force for development of the catering industry and new economic growth point. Experts predict that by the year 2010 , will be the most glorious period of the development of China 's fast food industry , the news media the fast-food industry as one of the first decade of the 21st century the most promising ten industry . However , compared to Western-style fast food , the development of Chinese fast food is still a big gap . Western fast food drive straight into the fast food market in China , the rapid development in China ; situation is not optimistic about the development of Chinese fast food , far do fast food standardization , industrialization , the formation of the brand , the study of the development of Chinese fast food countermeasure is urgent . In this paper, the Chinese fast food of Changsha City objects to study the development of modern Chinese fast food countermeasures . Paper summarized the meaning of the modern fast-food industry and the course of development , Modern Chinese fast food development , research significance of modern Chinese fast food , the status quo and weaknesses based on the comparison method , citing examples of method , data approach, market sampling survey , field visits studied by means of Changsha City, the development of modern Chinese fast food situation and existing problems , analyze the main factors affect the development of Chinese fast food in Changsha City modern last mentioned countermeasures Hill Development , Changsha, modern Chinese fast food , reasonable location , the franchise model , improve service and management, implementation of regional strategies , build brands , to promote the rapid development of modern Chinese fast food and Western-style fast food to compete with Taiwan .
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