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The Analysis of Strategy of Tianjin Urine Company

Author: ZhangHui
Tutor: ZhangXueYan
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Competition Strategy Encourage Tianjin Urine A/C company
CLC: F279.26
Type: Master's thesis
Year: 2005
Downloads: 68
Quote: 0
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Abstract


It is the question that an entrepreneur must think that how can the enterprise tackle the fierce competition, make good use of limited resources, give play to its competition advantage, grow up or grow in strength in the market competition. Does he drift with the tide, or analyze the inside and external environment carefully and make effectual strategy?The management strategy of enterprises is a global concept; it is made up by the idea of management strategy, competition strategy and encouraging three pieces of indispensable content of strategy. It is incomplete to lack any one of them. The strategy ideas are the purpose that enterprise manage, are the origin to form the enterprise’ s competition advantage. The competition strategy is the competition advantage that the enterprise pursue in the face of external competition. The encouraging strategy is the guarantee to realize the strategy idea and the competition strategy.Tianjin Urine A/C company is a state-owned enterprise of plural development, its main products is center-control air-condition. It faces the problems that the competition is fierce, resources are limited, encouragement is insufficient and development path is indeterminate similarly. The article has introduced the basic situation of Tianjin Urine A/C company briefly and it has summarized the theoretical foundation of competition strategy and encouraging strategy, namely the competition strategy theory, the motivational theory, agency by agreement, manpower capital theory; it carried on the macroscopically outside environmental analysis, enterprise inside condition analysis and SWOT analysis of Tianjin Urine A/C company ; Has proposed establishing the strategic idea that rely mainly on

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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