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On the basis of thorough research , the author explores the meaning of the agricultural social service system . Institutional change theory to explain the theoretical basis of the development of the agricultural cooperative organizations , historical inevitability , combined with the legal status of the professional cooperative organizations and the basic functions of the Farmer Cooperative agricultural social service system under the new situation and pointed out that the agricultural social service system network service means modern services integration in a way represents the direction of construction . I also was introduced to Europe, America, Japan , Taiwan Province of China agricultural cooperative organizations and social service system . Market-oriented means to foster private agricultural extension and social service system , the focus is to study the contents and means of institutional innovation and organizational innovation . This paper introduces Zhuji City, agricultural extension and social service system and professional cooperative organizations successful experience . Zhuji City, Zhejiang Province agricultural city , location , rich in agricultural resources , is conducive to the development of agriculture . Since the reform and opening up , Zhuji City, establish and improve the agricultural extension network , created to adapt to the regional characteristics of Zhuji agricultural extension mode . Capitalize on the trend , the positive development of agricultural cooperative organizations , innovative forms of organization , standardized operation mechanism , strengthen the service function , improve the degree of organization of farmers , increase farmers' income , improve agricultural social service system , and promote the transformation of government functions and agriculture technology promotion team of reform, and promote rapid and healthy development of the agricultural economy . Further analysis shows that , in Zhuji City , the development of agricultural social service system , there are still two agricultural extension service system is not perfect and farmers' organizations system is not perfect . To strengthen the protection and support of the Government of agricultural technology service , innovative agricultural technology popularization system . We should vigorously promote the development of agricultural cooperative organizations , efforts to optimize the industrial structure of agriculture , to build a market-oriented system of agriculture . To speed up the pace of construction of agricultural information , to sound agricultural information , quality system . To play the leading role of the good city to the rural areas , the reform of the rural financial system , improve the traffic environmental conditions in rural areas , efforts to promote the process of urbanization .
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