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Symbolic understanding of the objective external world of things a bridge , is an important carrier of information storage and memory , and more intermediary means to express thoughts and feelings . Accumulation of human culture is related to a combination of symbols , conversion , regeneration procedure . Associated with the development of commodity exchange for thousands of years , and gradually form a unique , shared symbols as cultural transmission carrier advertising . Especially visual - based advertising symbol is steeped in heavy cultural heritage gradually over time to form the symbol of shared symbols shared , catalytic conversion of space , across time and space of human emotions blend in shared cured symbols . In this paper, the basic principles of semiotics , analysis of the causes of the advertising visual symbols shared , to explore the visual symbol of a shared transmission media and shared recycling pathway , trying to systematic research about advertising visual symbols shared theoretical system . The main innovation lies in : first proposed the concept of the advertising visual symbols shared from time and space , as well as the emotional aspects of the formation of symbols shared parsing advertising visual symbols shared characteristics . Second, advertising visual symbols shared propagation characteristics , focus from totem , graphics , images , text and other media , are described . Third, more in-depth study on the performance practices , symbols recycling symbols value , the dialectical relationship between the heritage of the advertising symbol sharing and recycling advertising symbol sharing .
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