Dissertation > Excellent graduate degree dissertation topics show

The Application of Marketing Principles to Fund Raising in Non-profit Organization

Author: RenDuTian
Tutor: RenZongZhe
School: Northwestern University
Course: Administration
Keywords: Non-profit organization Fund raising Marketing
CLC: D623
Type: Master's thesis
Year: 2006
Downloads: 767
Quote: 5
Read: Download Dissertation

Abstract


As the domain of public management, the research on non-profit organization arose in China during the nineties of 20 century. With the development of economy and the competition of market, an issue of the conjunction of marketing management in private sector and non-profit organization in public sector has become in recent years the focus of increasing interest among researchers and academics in China, being promoted by the advanced research in other countries. For the intention of solving the problems resulting from the deficit of fund in non-profit organization, it is of interest to enclose the use of the conjunction research in the formulation and implementation of marketing principles, ideas and solutions to the fund raising in non-profit organizations, and correspondingly design the feasible marketing mix.The dissertation can be divided into six main sections. The first sector begins with an overview of non-profit organization, and then explains the relevant definitions as well as the significance and the innovation in the dissertation. The second sector is an introduction of theories of fund raising and marketing in non-profit organization, and what is more, in this part, it analyzes the feasibility of the implementation of the conjunction research for fund raising and marketing in non-profit organizations. The third sector is the main part of the dissertation, as it designs the marketing mix for fund raising in non-profit organizations. Firstly, it introduces the concepts and applications of marketing principles and marketing mix, especially the implication of integrated marketing communications. Secondly, it designs the correspondingly practical marketing mix upon the basis of the first point. The forth sector takes three examples of non-profit organization in the United Kingdom as British Heart Foundation, BBC’s Child in Need, and Oxfam, in order to prove the feasibility of

Related Dissertations

  1. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  2. Study on New Product Launch Strategy in Decathlon,F274
  3. A Study about the Development of the Domestic Affiliate Marketing,G206
  4. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  5. Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research,G80-05
  6. A Study on Healthcare Product Marketing Based on Data Mining Technology,F426.72
  7. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  8. Gas station convenience store sales strategy,F426.22
  9. Marketing Strategy of China campus buy,F274
  10. Research on Index System of Marketing Risks in Apparel Enterprises,F426.86
  11. PXSF Nursery School Service Marketing Management Analysis,G617
  12. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  13. CPPCC newspaper Marketing Strategy,G216.3
  14. The M Company Essential Oil Skincare Marketing Strategy Study,F274
  15. Marketing Strategy for Acetic Acid in CE Company,F274
  16. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  17. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  18. Shenzhen infant health club marketing strategy research,R174
  19. The Research of Viral Marketing Spreading,G206
  20. Tobacco company marketing team training and development,F272.92
  21. The Empirical Research of Customer Loyalty on Clothing Network Marketing,F274

CLC: > Political, legal > China's political > Political system and national institutions > State Council
© 2012 www.DissertationTopic.Net  Mobile