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The air transport industry is a high input, high-risk , high-tech industry , with China 's sustained and rapid economic development , the competition in the domestic civil aviation industry is become more and more intense . China Eastern Air Northwest Company long-term impact of the planned economy , the formation of small-scale , low efficiency , poor efficiency , enterprise competitive position in the incomplete market conditions , China Eastern Airlines in 2002 , the situation has improved , but its own in operating on many other issues have not been fundamentally resolved . Eastern Air Northwest Company passenger marketing strategy in this context , the study and grasp the opportunity for Northwest Airlines in the new situation , to enhance the competitiveness of enterprises , and strive to gain a firm foothold in the increasingly fierce market competition , has a very important practical significance . The combination of theoretical analysis and work practice purpose is the spirit of service marketing theory , the use of the Porter Model five competitive forces industrial structure analysis to determine the status of competition in the industry using SWOT analysis explicitly Northwest Airlines passenger market marketing strengths and weaknesses , opportunities and threats , combined with the actual situation of the northwest Airlines established on the foundation of the company's target market of CEA Northwest and accurate market positioning , product, price , distribution , promotion , personnel , image , service , process and machine configuration and other marketing strategies , and put forward a number of safeguards to ensure the smooth implementation of these strategies , calmly deal with the competition in the domestic and international markets for northwest Airlines , to consolidate their own living space , obtained by the continuous development of the enterprises in the competition , and provides some useful reference . I believe that the scientific management , effective cost control and efficient and enthusiastic staff is the basis for the effective implementation of marketing strategies , according to the different external environment and the enterprises themselves reasonable use of these strategies and combinations thereof success key. Enterprise managers have modern marketing theory , practice hard , \invincible.
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