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Xiamen Port is one of the major container ports in China , is also the world 's top 30 international container ports . Xiamen Ocean Shipping Agency Co., Ltd. is located in Xiamen Port , the southeast coast of the earliest and largest international shipping agencies . After half a century of development , the Xiamen port , international shipping agency enterprise , Xiamen Penavico has the largest market share . With China's accession to WTO commitments to be honored , \the development of the crisis . Enterprises are facing new development opportunities and great challenges , how to seize opportunities , rapid development , risk-averse , and has become a common problem . To cope with these problems , to achieve the long-term development of the enterprise , the development of enterprise development strategy is very important . This paper reviews the development process and the status quo of China's international shipping agency industry , external opportunities and threats , internal strengths and weaknesses of the Xiamen Penavico strategic environment including layers of analysis , the Xiamen Penavico development strategy carried out in-depth research and propose a strategic the specific method of implementation , focuses on business process reengineering, human resource strategy , technology leadership strategy , container agent strategy , and for the first time raised the possibility of public agency enterprise engaged in exports put in the container station box and the specific operation . In this paper, the Michael Porter's five forces model analysis , core competitiveness analysis , SWOT analysis , competitive strategy Michael Porter the Xiamen Penavico strategic analysis . The purpose of this paper is to hope that these studies can be certain referential significance and help in the future development of the the Xiamen Penavico international shipping agency enterprise .
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