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Following the industrial organization theory , Porter's theory of competitive strategy , resource base theory , after the customer values ??has become a hot topic in today 's business operations concern . Customer values ??on a representative of the industry - mobile operators in the industry , through the analysis of the factors affecting customer value in a typical service industry , looking to achieve and enhance customer value means . This article will be divided into two categories of internal customers (employees ) and external customers customer . For internal customer , depending on the functions of the internal customer classification , and class-by-class analysis . For external customers , using a combination of empirical and historical analysis , the mobile operation industry factors affect the external customer value attributed to the quality , tariff , convenience , service, experience , safety , fashion , brands , entertainment , vest and Information and probability calculation to determine the degree of influence of the various elements . Finally, these factors combined with the operating environment of the mobile communications market , the way to do the appropriate selection of customer value , designed to help mobile operators, enterprises , mobile operators to better meet customer needs , enhance customer value , thus enterprise - customer win-win .
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