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With the improvement of China's economic level, the process of urbanization increasingly accelerated level of urbanization reached 36.04% in 2000, and developed cities in the level of urbanization has been more than 50% and still rapid development. World experience shows that: the urbanization speed and level of urbanization contact, when less than 30% of the level of urbanization, urbanization slower; when the level of urbanization in the 30% -70%, urbanization into a period of rapid development. China's current urbanization, it is clear that in the next period of time, China will enter a period of rapid development of urbanization. When the wave of urbanization inexorably swept the vast land of China, the face of this historic change, the walking on the waves of the real estate industry in what spirit to think about this question, what should what action to respond to this trend? Experience Chinese real estate, the real estate restructuring, large-cap era, the bubble economy go from here? with this series of questions, we launched the Sustainable Development of the modern real estate industry in the process of rapid urbanization. Accompanied by rapid economic growth and urbanization level of the rapid increase in the population of several hundred million urban migration, natural demand, liquidity needs, diverse needs, mode needs all kinds of demand-driven, bound to the real estate industry with to the huge space for development. At the same time, the real estate industry as the leading industry of the national economy, in reshaping the image of the city, expanding urban space, urban functions has played an irreplaceable role. Preliminary clarify the relationship between urbanization and real estate development. This paper analyzes the issues and trends facing the modern real estate in the process of rapid urbanization. Which faces the main issues involved in the supply, demand, real estate agents and real estate intermediary resources, environmental protection and four aspects; development of mainstream trends including: the comfort of the degree of their living conditions continue to improve, the living environment of ecological standards rising, people-oriented thinking gradually deeply rooted among the urban culture, the concept of the protection and management continue to strengthen the four directions. On this basis, and targeted the modern real estate industry in the process of rapid urbanization sustainable development idea: to establish the position of the real estate industry a pillar industry, adhere to the scientific concept of development, control the scale of population growth, strengthen ecological protection, promote the coordinated development of urban real estate and population, resources and the environment at the same time strengthen the government's macro-control functions. Finally, the paper combined with the current development of Zhengzhou City real estate, from the relationship between urbanization and the real estate industry, the opportunities and challenges facing the real estate industry, real estate development ideas and countermeasures angles comprehensive discussion of the process of rapid urbanization in Zhengzhou City real estate aspects of sustainable development of the industry.
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