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Construction of the network spokesperson system
Author: LiKeBao
Tutor: ZhengYaZuo
School: Heilongjiang University
Course: Journalism
Keywords: network news spokesman online public opinion networks in politics system
CLC: G219.2
Type: Master's thesis
Year: 2011
Downloads: 109
Quote: 0
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Abstract
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With the growing number of Internet users, the network became the largest distribution center for public opinion expression, which posed a huge chanllenge to the government information disclosure and public opinion guidance. Network news spokesman opened up new channels of communication for the government and the public with its fast and interactive advantages, which greatly satisfy the public’s right to information, participation and supervision. However, the network news spokesman system from place to place at this stage has some problem in the implementation process, which affects the practical application exerting effectively and goes against the process of the government democratization. The construction of the network news spokesman system is aimed at studying the network news spokesman’s actual state and public opinion’s characteristic intensively, on that basis, bringing forward the concrete idea of construction to improve the existing system. We start major from the organizational management, make the selection and training system, make clear objectives of building a strong spokesman team; continue to strengthen the technology platform development, innovate the the way of the speech, attempt to make the information exchange more convenient; standardize the process of speaking continuously, make the speech principles,enhance the government’s image in the mind of the public; establish the incentives, monitor the speech acts to ensure work effectiveness of network news spokesman. We analyse the reason of the network news spokesman system’s existing problems by some examples and investigate the future development trends of the network news spokesman.
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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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