Dissertation > Excellent graduate degree dissertation topics show

Research on Internet Word of Mouth Marketing from the Perspective of Communication

Author: ZhangRui
Tutor: WeiChao
School: Beijing Institute of Printing
Course: Communication
Keywords: Internet Word of Mouth Marketing Web2.0 Word of Mouth Marketing
CLC: G206-F
Type: Master's thesis
Year: 2010
Downloads: 454
Quote: 0
Read: Download Dissertation

Abstract


Word of mouth marketing, a way to share the experienced information by telling others, has been existed for a long time, and which has also been proved as an effective method for marketing. Entering into the Web2.0 era, the rapid development of network technology has brought dramatic changes for web environment, greatly expanding the interpersonal communication platform, which incorporated new vitality to the word of mouth marketing. From the beginning 2007 until now, the research on Word of Mouth Marketing' dissertation">Internet Word of Mouth Marketing is rare either in academic or in the marketing . Meanwhile, from the perspective of operational, the research was also superficial. While by its indefinite potentiality, Internet word of mouth marketing has made considerable progress. In the process of development, we have got some successful exploration and also found a few weaknesses. The present statue and future development of Internet Word of Mouth Marketing has aroused widespread concern both in academic and marketing area.The essay, by the merger of literature review and case study, does the research from the perspective of communication study Internet Word of Mouth Marketing.There are five links of communication process, namely, communicators, communication content, the media, audiences. New changes have taken place in each communication links in the web2.0 era. From the changes to grasp the core concept is to find the corresponding communication theories and from the perspective of each communication theories dialysis classic cases of Internet Word of Mouth Marketing to insight into the deep relationship between theoretical and practical of Internet Word of Mouth Marketing.?Communication theories actively guide the practices of Internet Word of Mouth Marketing and direction the future of Internet Word of Mouth Marketing.

Related Dissertations

  1. Web2.0 network under the Privacy and Personal Data Protection,G350
  2. Higher College Library Research Service System Type,G258.6
  3. Study on Real Time Information Shareing Platform of Travel Based on 3G and Web2.0,F592
  4. The Research of Word-of-Mouth Marketing Strategy for Fast Food Chain in China,F719.3
  5. Study on the Application Strategy of Web2.0 Tools in Middle School Teaching,G434
  6. Design and Implementation of Network Topology Management System Based on SVG and Web2.0 Technology,TP311.52
  7. The Design and Implementation of School-based Resource Pool in Secondary Vocational Education under the Idea of Web2.0,TP391.6
  8. Bank A Web2.0-based Customer Relationship Management Strategies,F832.2
  9. Based on the material platform AJAX framework design and implementation,TP311.52
  10. Research on the Factors for the Effects of the Online Word-of-mouth Dissemination Based on Product Extension Values,F274;F224
  11. The Communication Effect of Corporate Social Responsibility Under the Condition of WEB2.0,F270
  12. Zhuji commercial concrete Concrete Association Network Information Monitoring System Design and Implementation,TP311.52
  13. Research on Method and System of Knowledge Integration Based on Knowledge Map,TP315
  14. Research on the Public-Service-Oriented Interaction between Government and Citizens Through Government Websites,D630
  15. Application Research of Microcharity Based on WEB2.0 for the Civil Organizations of China,C912.2
  16. Psychosocial attribution analysis Web2.0 marketing communications opinion leaders formed,G206
  17. Crisis spread Web2.0 technology environment,G206
  18. Based on experience , affordable studio free market positioning and marketing strategy research and practice,F719
  19. Wiki college teachers and students knowledge sharing platform,G647
  20. Research on the Promotion of Teacher Professional Develpment by Web 2.0 Technology in the View of Knowledge Management,G451.1
  21. Network electronic magazine issues and development countermeasure,G250.7

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile