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The Conformation, Limit and Regulation of Public Opinion Communication in BBS

Author: LiMingHui
Tutor: XieXiWen
School: Shandong University
Course: Journalism
Keywords: BBS Forum Network of public opinion A mass media Regulation
CLC: G206.2
Type: Master's thesis
Year: 2005
Downloads: 1236
Quote: 11
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Abstract


Remarks characteristics from the BBS forum, the use of secondary spread, agenda-setting and \the limit of the function of public opinion, for the BBS forum opinion runaway phenomenon and the difficulty of regulation, should pay attention to several aspects of the regulation of public opinion of the BBS. The main points are: an indisputable fact, BBS has now become the hotbed and distribution center of the network of public opinion, it is the expression of public opinion and public opinion today the formation of a platform can not be ignored. BBS interactivity, anonymity and freedom of its remarks showing the characteristics of the dispersion, diversity, emotional speech different from traditional media, under the influence of, BBS has developed a unique mass media form - \free marketplace of ideas \\media is absent; era of traditional media center of public opinion in BBS eliminate and replace it with a \media environment and institutional BBS in China is not yet fully equipped with the characteristics of the public domain. BMW case of Liu Yong case, the Sun Zhigang different results remind us should re-examine the the BBS mass media influence the energy of the community. First, BBS public opinion forces should not be underestimated Second, we should also see that the BBS public opinion is limited, the network of public opinion is also a kind of public opinion, is bound to follow the law of mass media. As a social force, it can only monitor but can not replace the independent judicial procedures and administration according to law program to draw a conclusion and decision-making. In stark contrast to the situation in the official media sometimes aphasia with the hustle and bustle of the BBS, BBS can and should be regarded as official channels of public opinion sight. Due to the lack of scientific and effective regulation, BBS runaway phenomenon of a lot of public opinion, BBS rapid ability to generate public opinion and official media to guide public opinion is relatively slow, the the the official boot issues often BBS remodeling, BBS regulation of public opinion from the system to the have difficulty technically, these have led to a network of public opinion is difficult to regulate the situation, but there is authority dependent BBS forum on the mainstream media, to achieve a modest but effective regulation provides the possibility, but to grasp its control and management scale, and attention should be paid to play a \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory > Media
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