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A Study of V.E.’s Culture

Author: LiuLeiLei
Tutor: CuiXun
School: Ocean University of China
Course: Business management
Keywords: Virtual Enterprise Virtual Enterprise Culture Cultural structure of the virtual enterprise
CLC: F270
Type: Master's thesis
Year: 2005
Downloads: 274
Quote: 0
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Abstract


Virtual enterprise as a new type of enterprise operation mode for faster, more economical to meet today's market demand to the individual needs of the mainstream features, gradually showing their competitiveness in some industries. Many companies at home and abroad in order to pursue a greater competitive advantage, \In the relevant literature, research, mainly from the dominant industry characteristics, process to investigate the reasons of the success of the virtual enterprise, but the effect is not ideal. This prompted us to think from a number of factors implicit in the tangible form of virtual enterprise under begun to enter people's vision, in this environment, the question of the role of corporate culture in the virtual enterprise. So far, the corporate culture, especially in the role of corporate culture, construction, management, and other areas are some of the features-induction, strong theoretical application is poor, exist for the management of managers difficult. Relative to individual enterprises, since some particularities of the virtual enterprise, more difficult to build, well-managed virtual enterprise culture. To solve this problem, this paper intends to start from the cultural structure decomposition of the constituent elements of the virtual enterprise culture, to some extent increase the feasibility of the management. The overall framework of the text is as follows: First, investigate the conduct of the virtual enterprise as well as the corporate culture, and on this basis, come out of the virtual enterprise culture. Summarized virtual enterprise culture origin, definition, content, virtual characteristics of the corporate culture, role in the formation of other issues were discussed, from the corporate culture as a whole and constitute elements of both the establishment of a virtual enterprise culture, management analyzed. Which, in the virtual enterprise culture elements analysis Hatch dynamic culture model for the prototype to be corrected to make it suitable for the structure of the virtual enterprise culture on the basis of the model in this fix, virtual enterprise culture management discussed the establishment of corporate culture based on virtual management to make relevant recommendations. Limited, given the characteristics of the virtual enterprise culture, and my ability to analysis of virtual culture constitute factors constitute the main qualitative analysis-based research methods, have not been able to establish its precise quantitative model, which to some extent on increased virtual enterprise culture to build, difficult to manage, and this is where the limitations of the text. This paper innovation out: Hatch dynamic cultural model, amending them, used to analyze the structure of the virtual enterprise culture, on this basis, the analysis of virtual enterprise culture, management, and make recommendations accordingly.

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