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Customer Relationship Management of Shanghai Welde Power Enginering Co.,Ltd

Author: ZhuPeng
Tutor: FuYuJia
School: Xi'an University of Technology
Course: Business Administration
Keywords: Marketing Customer Relationship Management Customer Value Customer Satisfaction
CLC: F279.26
Type: Master's thesis
Year: 2005
Downloads: 207
Quote: 3
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Abstract


With the development of market economy , the market tends to diversify , an increasingly competitive market , companies worldwide are announced to adhere to the concept of \With China's accession to the WTO , how to face more intense competition ? Introduction of customer relationship management system is undoubtedly an important measure to solve this problem . CRM on the one hand by providing faster and more thoughtful service to attract and keep more customers by the integration of front - and back-office systems of a complete set of application systems to support , to ensure a direct relationship to the corporate profits , customer satisfaction ; on the other hand by the comprehensive optimization of business processes can reduce the cost of the enterprise , and to provide basis for decision making for business , to improve the accuracy of the decision-making . The more Haiwei domain in Power Engineering Co. , Ltd. as the background, in the course of the study , in-depth analysis the Wei domain of the company in which the internal and external market environment , the use of a combination of research methods of literature research and empirical research , focusing on the guidance of the theory of practice ; lack of marketing management for the company , Wei domain at the same time , the business needs of investigation and analysis , scientific investigation and objective analysis based on the introduction of customer relationship management ideas to help Wei domain of the company as soon as possible to form the core competitiveness force , in order to gain a competitive advantage ; system design of the program , the use of the system 's point of view , and strive to make the solution is systematic . Through research, not only pointed Wei domain of the company to enhance the competitiveness of the road of a CRM program design also Power Way of the company 's CRM system . Power Way of the company should pay close attention to improve the various factors that affect the implementation of the CRM to CRM implemented as soon as possible .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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