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With the acceleration of economic globalization , the rapid development of information technology , the globalization of the market competition has become an unstoppable trend , it requires not only the globalization of the concept of corporate leaders and think more needs to the company 's ability to market globalization . Modern high-tech IT companies in marketing management in the global economic competition has brought new vitality , encourage enterprises to re-examine the traditional management model from a strategic perspective , by original sales business process reengineering , modern management information system and modern enterprise management combine to enhance the competitiveness of enterprises . This article is the context of S Aluminum Company XX branch marketing information system , BPR thinking , combining marketing theory and common information systems theory and practice , starting from S Aluminum Company 's strategic global , extensive research made an in-depth analysis on the basis of the original marketing management business processes exist , combing original sales business processes on the basis of the analysis of the business status quo , and take advantage of all the potential value of the organization bears through BPR implementation , rationalize and regulate the sale of business processes , eleven new business processes including price management , sales contract / order management , customer credit management , free product management, design , building processes within the system and outside the system control points to achieve the pre-sale, sale, sale and management and monitoring of the whole process . Integrated marketing information system for the successful construction of a set of services , management and decision analysis to reinforce the foundation.
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