Dissertation > Excellent graduate degree dissertation topics show

How Web Contents Influence the Consumer Price Sensitivity in Online Supermarkets Across Several Product Categories

Author: ZhangNing
Tutor: HuangMinXue
School: Wuhan University
Course: Business management
Keywords: Price sensitivity Price Search The importance of price Website more interactive
CLC: F713.36
Type: Master's thesis
Year: 2005
Downloads: 402
Quote: 5
Read: Download Dissertation

Abstract


Talking about online shopping , people's first impression is often the low prices, and the the network market price has been lower than at least not higher than traditional markets . However, for the network enterprise , the price is the only marketing mix can bring direct profits for the enterprise means , so companies want to do everything possible to raise prices , more profit . How to reduce the price sensitivity of consumers , their willing to pay to buy the product, has become the concern of the enterprise . In this paper , based on theoretical research network market prices , the empirical study , the factors that affect network consumer price sensitivity analysis focuses on three types of products , of the site's content network consumer prices the sensitivity of the different effects of the three different types of price sensitivity influencing factors were compared . The findings confirm that the factors that affect the price sensitivity of the same for different types of products , enterprises can reduce the price sensitivity of consumers by providing a different website information . The paper is divided into five parts: The first chapter briefly describes the research background , research purposes and research processes . Chapter II of price theory research literature review, including domestic and foreign scholars compared to the price level of the network market price dispersion analysis , traditional markets affect consumer price sensitivity factors and network markets affect consumer price sensitivity factors and other research results. Chapter III on the course of the study design, the study of architecture , research hypotheses , methods of measurement , and sample selection , questionnaire design , and the use of statistical analysis methods are described in detail . Chapter samples collected analysis , analysis of variance , multiple regression analysis , hypothesis testing three different types of products . Chapter V of the results of the study conducted in-depth analysis and discussion , and on this basis the revelation of the conclusion of the study in marketing practice , finally pointed out the limitations of this study and future research directions .

Related Dissertations

  1. Website interactive acceptance of,TP393.092
  2. Definition of Insider Trading,D922.287
  3. Research on "Kindergarten-Family Cooperation" Column in the Kindergarten’s Website,G616
  4. Disposition of consumer price sensitivity of their own brand to buy,F273.2;F224
  5. Empirical studies of mobile consumer loyalty and price strategy recommendations,F426.471
  6. Study of the the brand trusted with the price sensitivity of the regulatory role of perceived risk online,F713.36
  7. Page in the network marketing strategy,F713.36
  8. The Research on the Divisibility of E-Cash,F713.36
  9. Research on Business Model of Online Team Buying Based on Analytic Hierarchy Process,F713.36
  10. Analysis for Fraud Regulation and Logistics Investment of EM2C Business with Real Option Approach,F252;F713.36
  11. Ontology-based Multi-Agent Systems Trading Partner Intelligence research findings related technologies,F713.36
  12. SOR network model based on willingness to buy clothing Empirical Study,F713.36;F224
  13. Network marketing ethics probe,F713.36
  14. E-commerce Online Book Store and It’s Security Research,F713.36
  15. Blind Signature Design and Its Application in Electronic Business,F713.36
  16. Business e-commerce ecosystem to build and balance,F713.36
  17. Research on Risk Assessment Model in B2B E-Commerce Transaction,F713.36
  18. The Protection of Consumers’ Rights in E-commerce,F713.36
  19. Agent e-commerce recommendation system collaborative filtering technology,F713.36
  20. Research on Optimal Auction Mechanism of Multi-item in C2C,F713.36
  21. Study on the Effect of Online Word-of-mouth on Consumer Purchase Decision,F713.36;F224

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
© 2012 www.DissertationTopic.Net  Mobile