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Design is a creative activity from which the human beings can satisfy their certain particular demand. It is also the most basic acitivity from which the human beings survive and develop themselves.Learned from the extensive range ethics, to consider the problem of design abroad from the angle of the ontology of aspect (including culture, esthetics, and ethics), the ontology of the design is the self-reflection on the existence of design itself, it’s also the apperception and the explanation about the value and the meaning of design. The article tries to explain a series of problems from the angle of culture and philosophy, including definition, function, reformation, ethical values and design criticism.The article focuses on cultural research and philosophical criticism of the design activity thoroughly and intensively, which is also the springboard and thinking foundation of the article.
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