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Ideology Advertising can be said that the emergence of a new form of advertising , it swept across the world's major awards in a non-traditional way , this kind of advertising in the concept of communication , forms, aesthetic style has a strong pioneering and experimental . From the advertising point of view of communication and look , it developed a new strategy to communicate with consumers , this new strategy to subvert the advertising of thinking , makes the advertising outbreak of a wealth of possibilities in terms of image , language, form , information . Aesthetics and literary collage , parody , absurd literary anatomical deformation , making the whole work unique style , but this style may be ideological drying up and repeated fatal , but it is the advertising do appreciate literature and aesthetic value , without doubt, a revolution. Advertising is a form of social communication , Ideology Advertising to find new ways to communicate with consumers - ideology , values ??and lifestyles leads the audience . Its traditional values ??of subversion and rebellion , but the the rebel surface is a departure from the traditional culture industry , the actual formation of complicity with the ideology of consumption , in accordance with the needs of the advertisers shaping the cultural psychology of consumers .
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