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The Research on Enterprise Marketing Communication Competence

Author: HuYao
Tutor: YaoZuo
School: Wuhan University
Course: Communication
Keywords: Enterprise Marketing Spread Ability
CLC: F274
Type: Master's thesis
Year: 2005
Downloads: 252
Quote: 0
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Abstract


As a social organization , has been a hot issue for the various disciplines . In the eyes of classical economic theory , all businesses are assumed to be a no differences in behavior , rational \the same but different results . And reflect this heterogeneity , between enterprises and other social individual , organizational communication activities . It is this heterogeneity will encourage people to understand the development of enterprises from all angles . In this paper, organizational communication theory and enterprise competence theory as the theoretical basis , from the three aspects of the enterprise itself , businesses and consumers , businesses and the public to talk about the spread of business , and that the spread of the enterprise is not just a tool , and more should become an integral part of one of the important capabilities in the enterprise development . This capability is mainly reflected in several ways: the formation of core values ??as the core of corporate culture within the enterprise , thus contributing to the smooth functioning of the internal propagation mechanism ; through the construction and maintenance of the brand , has won the recognition and trust of consumers ; appropriate use of public relations strategies , establish a good corporate image to win a favorable external environment for the development of enterprises . As integrated marketing expert Professor Don E. Schultz said , \I hope that through analysis and construction of corporate marketing communications force can be helpful for us to understand the development of enterprises .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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