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Research about Innovation of Marketing under the Knowledge Economy Condition

Author: ZhouFeng
Tutor: WangChangZheng
School: Wuhan University
Course: Business Administration
Keywords: Knowledge-based economy Marketing Marketing Innovation
CLC: F713.50
Type: Master's thesis
Year: 2005
Downloads: 772
Quote: 4
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Abstract


The knowledge economy is built on top of the collection , distribution and use of knowledge and information economy , based on knowledge resources as a basis for an economic form , is a knowledge -led economy . With the rapid development of information technology and the rapid spread of knowledge and utilization of knowledge and information on the contribution of productivity from non- independent factor in the development of independent factors , by which the intrinsic productivity into practical productive forces . Knowledge and information on the role of enterprises will increasingly strengthen the production and business activities of enterprises will be less and less physical, more and more rely on intelligence . This knowledge-intensive , intelligent economic form is tantamount to a revolution , will strongly impact on all aspects of existing production and lifestyle , socio-economic , cultural and political , also bound significantly alter the existing environment , a profound impact marketing behavior . This paper describes the theory associated with the research progress of the knowledge economy and marketing knowledge economy under the conditions of the marketing concept based on analysis of the impact of the knowledge-based economy of the marketing environment and strategies , in-depth analysis , and put forward the conditions of the knowledge economy under a new marketing concept , construction and innovation overall marketing system . Paper is divided into four parts: the first part , the knowledge-based economy and Marketing Overview ; second part , the third part of the knowledge economy the impact to the environment and strategy of marketing ; , under the conditions of the knowledge economy , the marketing concept transition ; first four parts , under the conditions of the knowledge economy , and how the system of marketing and innovation . The fourth part is the core of this topic , the study is based on an innovative marketing system in the new environment , we look forward to help Chinese enterprises to establish a sound and competitive marketing system , which the brutal competition in the market to seize the initiative , strive for the sustainable development of enterprises .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Marketing
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