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Buying behavior of consumers affected by many factors of cultural factors , social factors , individual factors , psychological factors and factors , and the face of changing consumer demand , and how to take effective marketing tool , tracking control of the buying behavior , marketers even the enterprise of most concern . Careful study will find many influencing factors in the general attributes of products and consumers between self- concept of a mutual association , the stronger the correlation , the demand for the more easy to meet , buying behavior is more likely to occur . Increase consumer participation , this correlation can effectively improve the self-satisfaction in the consumers at the same time , businesses also firmly in control of the resources of their own customers . In this paper, for example, real estate , cars , washing machines, shampoo aquatic survey of consumers , measuring out the ingredients of the participation of different consumers for different types of products , and to determine the different products are what into contact with consumers conclusions based on data analysis to provide the appropriate marketing strategies to increase consumer participation . Secondly, based on the participation of consumers in the home buying ingredients analysis, consumer segments, and provide the appropriate marketing strategies for different sub-groups . Finally concluded that the the modern increasingly competitive market environment , in order to grasp the needs of the consumer , the consumer desires are met , requires a different marketing strategy , marketing an important task is to raise the level of consumer participation , through a certain stimulus , changes in consumer self - correlation , so as to achieve the purpose of improving purchase levels .
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