Dissertation > Excellent graduate degree dissertation topics show

Analysis of the Brand Communication Strategy of Fast Moving Consumer Goods Market of China

Author: XiaoHui
Tutor: WangTao
School: Wuhan University
Course: Business Administration
Keywords: Brand Communication Strategy A.D. Strategy Sales promotion Strategy Brand Communication Strategy programming
CLC: F723
Type: Master's thesis
Year: 2005
Downloads: 883
Quote: 7
Read: Download Dissertation

Abstract


Now in 21 century, China has been one of the countries those who produce and consume plenty of Fast Moving Consumer Goods and the competition in this market of China has been increasingly fury. It has been a key problem needed to solving that how to existing and developing in the fury competition in this market for each of the native enterprises who produce Fast Moving Consumer Goods when they are facing the problems i.e. the increasing entry in Chinese market of the multinational companies and the increasing reasonable behavior of the consumers. So, here we suggest that we must establish our own Brand Communication Strategy which adapts to the market.The Brand Communication Strategy means: When a company is implementing its Brand Strategy , it diffuses its own idea of brand and corporation culture into the market and people’s mind by using all kinds of the method i.e. the media diffusing and sales promotion with a designed and planned detailed project .And the company should restart another round of propagandizing and planning to communicate with the market and consumers when they get the information feedback of the last time communication .So we could say that the signification of the Brand Communication Strategy is that it just effect as a guide when a company is developing and it is just a "bridge" between the itself and others.It is a complicated and long course to establish and implement Brand Strategy .The point is that how to integrate the company’s own specialty and strength to communicate sufficiently and properly with the market and consumers by using proper Brand Communication Strategy .So the company should get the most benefit by costing the least capital if they did it well.The mode of implementing Brand Communication Strategy including advertising、 sales promotion、 government propagandize、media propagandize、 channel construction etc. And no doubt the most important and effective mode are advertisement and sales promotion . And those two methods are always integrated and supplement each other.This thesis aims at the point— how to establish and implement the Brand Communication Strategy in the Fast Moving Consumers Goods market of China , and byparticular discuss the most important two mode—advertisement and sales promotion and compare the similarities and differences of the Brand Communication Strategy between the native companies and the multinational companies .And we are hope to our native companies those who are in the Fast Moving Consumer Goods market would think much of the Brand Communication Strategy and figure their own brand and make themselves to be the real worldwide famous brand at an early date.

Related Dissertations

  1. Sanfangqixiang Cultural Brand Communication Research,G124
  2. Outdoor Advertising Communication Strategy Research in the View of Regional Communication,F713.8
  3. A Communication Strategy Research of Industrial Markets Branding,F425
  4. The Research of How to Promote WLT Functional Drink Which is Produced by WH Company,F426.82
  5. The Research on Communication of the Jinshang Brand,F279.27
  6. Study on the Communication Strategy of City Brand in the City Marketing,F290
  7. Research of Communication Strategy about Exhibition Advertisement Brand,F713.8
  8. The <Made for China>, the New Challenge of the Luxury Industry,F723
  9. Research on the Marketing Development Strategy of China’s Luxury Industry,F723
  10. The Development Strategy Research of Guangzhou Enterprises Mergers and Acquisitions Services,F723.84
  11. Study on the Factors of Older Products’ Demands,F723
  12. Research on the Professional Market Development Planning of Jieyang City,F723
  13. Multi-disciplinary Sub-central City Market Building,F723
  14. The Research on Competitiveness of Daily-use Industrial Product Markets in Beijing,F723
  15. China’s Luxury Consumption,F723
  16. The Relativity Research of Clothing Shopping Environment and Consumption Emotion,F723;F224
  17. A good century home strategic transformation of,F723
  18. Luxury Internet Marketing Strategies Based on a Consumer Purchase Decision-making Process,F723;F224
  19. Luxury, Luxury Culture, and Chinese Culture,F723
  20. The Strategic Research on the Network Marketing of Luxury,F723
  21. Simmel luxury Thought,F723

CLC: > Economic > Trade and Economic > China's domestic trade and economic > Market
© 2012 www.DissertationTopic.Net  Mobile