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The Research on the Deduction Rate of China’s Bankcard Industry

Author: LiuShenYan
Tutor: PanYingLi
School: East China Normal University
Course: Finance
Keywords: Bank Card Industry Deduction rate Acquirers Differentiated services
CLC: F832.2
Type: Master's thesis
Year: 2006
Downloads: 324
Quote: 6
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Abstract


Bank card industry is of great significance for the development of the national economy as a whole. Important area to expand the intermediate business as a modern commercial bank, China's banking card industry has developed more than 20 years, has been gradually replaced by some consumers pay cash payment card payment. Along with the full liberalization of the financial markets in 2006, the bank card industry is facing good opportunities for development, and the development of the national economy as a whole will have a far-reaching strategic significance. In recent years, the development of China's banking card industry faster, has great potential, consumer cardholders and increasing awareness, but also behind the thriving scene reflects a range of issues, prominent representatives of the phenomenon of some retailers around the household too high grounds, refused to accept that consumers use a bank card to pay the fee to the receiving bank card. If the in-depth analysis and study of the phenomenon is not timely, then its demonstration effect is bound to become a \In this context, the authors selected the deduction rate of the bank card industry as the research object, bank card deduction rate analysis from the perspective of financial, industrial economics, game theory, want to be able to bank cards in China further development of the industry to provide a theoretical guidance and reference. The article is divided into seven parts, the main contents are summarized as follows: The first chapter introduces the significance of the topic of the paper, research review of relevant literature, the innovation of this paper, as well as research ideas, provides below further research is necessary base; description of the current operation of the bank card industry and its economic analysis, it is pointed out that the bank card industry has the characteristics of \trading platform in the industry; Chapter industrial economics from the perspective of the current situation of China's banking card industry, in particular, received a single market market concentration analysis for the below theoretical research to provide a realistic basis; first four chapters contrast the phenomena of silver the dispute \China's latest bank snaps rate the implementation of standards in accordance with the 7:1: the proportion of X in the card issuer, between CUP and acquirers are allocated, which gives the acquiring business market-oriented pricing mechanism to encourage the acquiring organizations to adopt a market-oriented approach to attract tenants. A result of the focus of the study on the pricing strategy of acquiring market, and in Chapter Hotelling model to analyze the pricing strategy of the acquiring institution, pointed out that the acquirer should be through product differentiation to change each other's between the degree of competition and gain a competitive advantage. Based on this, the sixth chapter according to the current problems, proposed to further adjust and optimize the policy recommendations for China's banking card industry, focused on proposed acquirer to improve service levels and the extent of the scale of operations, to provide more for merchants financial services. Chapter VII is a summary of the full, and in the bank card industry research process may explore, for the reader is referred to the study.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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