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The Suggestions in Services Marketing System for H Enterprises

Author: HanZuo
Tutor: MaHuiMin
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Service Marketing Satisfaction Customer Loyalty
CLC: F279.26
Type: Master's thesis
Year: 2005
Downloads: 322
Quote: 0
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Abstract


Customer is the critical success factors and the source of profits. By building service marketing system to enhance customer satisfaction and loyalty is the enterprises to improve the competitiveness of an important means. As an application of this article , the purpose is to apply the theory advanced services marketing company's marketing practices H for H's future design system service system, service marketing strategies to develop some useful exploration. In this paper, H Company as the background , the first marketing strategy from the service of the general theory, the use of modern marketing theory and competition theory H's social, economic and other external environmental conditions and H 's customers , competition in the market conditions and other internal conditions were analyzed , a clear implementation services marketing Company H necessity . Then based on the actual and feasibility of Company H , based on changes in the external environment for the H's internal growth and demand conditions , market positioning and customer segments to evaluate the value of customers . On this basis , the H 's customers were from the external and internal classification , and external and internal customers are diagnosed , the next according to customer demand characteristics , external customer demand for different services proposed different marketing mix , best to satisfy customers' needs. Company H from customer segmentation management, service marketing mix and brand marketing in three areas to explore and design H's external customer service marketing . Finally services marketing is a comprehensive perspective , emphasizing the importance of staff within the organization . On internal customer marketing the importance and necessity , and thus access to business services marketing competitive advantage. This research services to other pharmaceutical companies develop marketing strategies , improve customer loyalty , also has some guidance and reference significance.

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