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As the socio-economic development , people are a lot of changes have occurred in the values ??and philosophy of life , and eventually led to the social changes of the industrial structure . Developed countries, the rapid development of the tertiary industry in the West , has reached more than 70% of its output value proportion in GDP , far higher than the traditional first and second sectors in the proportion of GDP . Occupies an important position in the tertiary industry , tourism is becoming one of the the world's largest and fastest-growing industry . The tourism industry in China started late, slow development , but because of our long history, vast territory , a large number of historical and cultural heritage and natural and cultural heritage , tourism resources are very rich , and its prospects are very impressive . In 2004 , the output value of China's tertiary industry accounted for only 33% of GDP , point of view, the development trend of tourism potential development . Our existing international and domestic travel agencies total number of more than ten thousand , but most of the smaller , and the management is not standardized , tourist complaints have occurred to some extent affected the development of the tourism industry . The face of the huge tourism resources and visitor groups , on the one hand , the need to standardize the management of travel agencies , on the other hand , as the travel agency itself can not only see the immediate benefits , to develop long-term strategic development goals , in order to continue to grow and develop in the fierce invincible in the competition . This paper first discusses the problem of domestic travel agencies in the development process , to analyze the causes of the problem . Second , select the Zhuzhou delphinium travel as specific examples , internal analysis and external analysis using the SWOT analysis and use the EFE Matrix , the IFE Matrix , Porter five forces model of scientific analysis methods . In addition, the focus in the analysis of the marketing process describes the strategy of travel agencies out of the vicious cycle of low-price competition . Zhuzhou delphinium travel agency strategic analysis and selection , aimed at selected the best course of action for the company to be able to achieve the target . This article Zhuzhou delphinium travel SWOT analysis is complete and hope to provide some useful ideas on development strategy of domestic travel agencies .
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