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Research on the Integration and Design of Contemporary Visual Advertising Media

Author: ChenXingXia
Tutor: LuoJian
School: Nanchang University
Course:
Keywords: advertising design media consumption psychology convince way
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 69
Quote: 0
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Abstract


The 21st centery witness the society has becoming a world full of vision economic.People has already tied of all kinds of variaty advertisements.Although advertizers have put big money in advertising, there still are plenty of people who have little effect. In the face of the advertising market a variety of unsatisfactory and competition grow with each passing day, now how should commercial advertising design, publishing media how should choose, different media advertising center and how to integrate the design style, has become the current advertisers and designers together for a long time problem.Let’s look at today’s China advertising, large-scale enterprises big brand advertising flooded the market. This environment, enterprises must use all one’s skill to attract the attention of consumers, to guide consumers to find and buy their products, to achieve a certain market share. Brand advertising is the promotion of the necessary ways, only high quality advertising production and reasonable media integration scheme, can effectively expand the small and medium-sized enterprise brand market influence.Here, based on the plane, television, network three visual media of the respective characteristics and analysis of the consumer’s psychological research, through to the big brand advertising case integrated design analysis, from visual effects design, color design as the leading, study and formulate a set is especially suitable for small and medium enterprises brand, quickly and effectively the integration of advertising media design theory. This theory is mainly used for advertising in the planning and implementation process, how to select a different media, how will the selling point of products and media combination of performance features, and launch system, focusing on the design and publish ads.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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