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In this paper, research Jihua Group Machinery Company Limited basic situation, analyze external environment and internal conditions , based on the summary of Jilin Chemical Group Machinery Company Limited 's strengths and weaknesses , analyzes the opportunities and challenges facing businesses , and according to this raised the company's development goals, develop the overall development strategy of the enterprise . In accordance with the national development of \strategic direction , clear the \Article combining theory with practice , the theory is applied to corporate strategy strategic management research and practice . Corporate strategy is a strategic system , the paper does not eleven statements , except for the relatively weak and the company 's manufacturing operations to solve urgent strategy to in-depth study of several specific issues , the next step for the company pointed out the direction , has a certain practical significance.
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