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Industrial design as an important branch of Art disciplines and interdisciplinary, is causing the Chinese government and enterprises of great concern, support and promotion, has been an unprecedented development opportunity. With economic globalization, companies and designers from around the world is facing fierce competition. The development of industrial design into a very moment, the rapid development of information science, interdisciplinary blend and combine more and more obvious differences between the disciplines of industrial design are becoming increasingly blurred, diversity and artistic. But what is certain is that the design of the \Communication from the information point of view, on each product concerned, will give the audience two pieces of information: one is functional aspects of product information, which is designed to convey the most essential, direct, material aspects of information, is a large The main reason most people buy products; hand is the product of emotional information, which is designed to convey the inner, indirect, non-material aspects of information, but also an important reason for customers to buy products. In fact, with the popularity of the concept and in-depth information, product information to the audience emotional aspects of customers to buy products has increasingly become a major factor. Engage our emotions and product design research not more. Therefore: how to recognize the emotional product design trend, designers how to use emotional factors launch successful design, product design, in terms of emotional value for a designer has what value, emotional value of product design in terms of what it means for an enterprise ...... These are placed in front of us serious issue, China's industrial design roads still long way to go. In this paper a comprehensive analysis of product design reasons and sentimental value generated backgrounds, including dematerialization and emphasize the social emotional spiritual connotation to experience the economic environment is characterized by experience, as well as information technology and high-tech digital background. Emotional value of product design intension and extension have been studied, focusing on the social and non-material product design experience economy era formal language of sentimental value, emotional value and product design evaluation are discussed. Product Design sentimental value in the form of language, including product design, raw emotion, including natural emotional and sexual feelings, emotions external product design (modeling emotion, color, emotion, emotional material, decoration emotion), product design, interactive emotion - Experience emotion, emotions inherent product design - cultural emotion, emotional movement of product design - fashion emotion, emotional product design destination - artistic sensibilities.
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